Article Title: Dog Breeders: Building Your Brand Online
Author: C Swarens
Are you a dog breeder? You should know that there are hundreds
of online tools that you can use to grow your customer base. As
the pet market grows, along with the demand for pedigreed dogs
and the use of the Internet as a purchasing tool, you want your
business to be at the forefront. Online tools not only create a
global web presence, they also allow you to network with other
breeders and get a chance to really choose your prospective pet
buyers.
This article can help dog breeders like you learn more about
the various ways to reach a much greater market via the
Internet, so keep reading for some great tips.
Online Pet and Dog Classifieds
A direct method is to advertise your business using an online
pet classifieds website. A great example of this is Find a Pet
Online, which targets pet lovers all throughout North America
and really, across the globe. You can post your information,
business details, pedigrees, upcoming litters and services
through the pet forums and classified pages. Because the site is
so specialized, the users you'll get to interact with are the
very same dog-loving customers you want for your niche market.
Business Review Sites
Every business owner knows that word-of-mouth advertising is
the best kind of advertising. This is where online review
communities like Yelp can really help your dog breeding
business. These are online city guides cum websites that could
help shape the opinion of other people about you. For example,
if a satisfied client of yours leaves a favorable review about
you and your puppies, your business has just been positively
reviewed on a global website with an audience of millions of
potential customers.
Online Pet and Dog Communities
Message boards or online forums are great outlets for you to
make your business known. A lot of pet owners use these web
communities to look for suggestions, feedback and, of course,
helpful tips on where and how to find a dog. Basically, these
pet owners and future pet owners visit message boards actively
seeking referrals. Just imagine how this could work in your
favor if you're already a member of that forum and you also have
good feedback to boot! So, never underestimate the power of
forum marketing – this can lead to good business leads as well
as a positive reputation.
Social Networking
Last but definitely not the least, if you think that social
networking websites such as MySpace, Facebook and LinkedIn are
timewasters, think again! They are a great way to advertise your
pets and services online.
Because a ready network is already in place, you can be assured
that steady traffic can get to view your profile page. Another
way of thinking of it is imagining that your friend's sister's
boss is looking for a purebred Boxers and you posted on your
social networking profile that you breed Boxers. Your friend's
sister sees it, tells her boss about you and all of a sudden,
you have a new customer.
With these four main ways to grow your dog breeding business
online, your market opportunities are endless. With just a
little bit of patience and steady diligence on your part
including time spent joining forums, filling up profiles and
posting ads, your dog breeding business will be well on its way
to success.
About The Author: CS Swarens is the president of Find a Pet
Online. 800 998-7065 For additional information on dogs, cats,
birds, horses, and exotic pets visit the internet's pet resource
including pet classifieds at http://www.findapet
Research over 430 pet breed profiles
http://www.findapet
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