Title: Dog link Dog World: Website Linking strategies and The No follow tag
Author: Paul Easton
Dog link Dog World: Website Linking strategies and The No follow tag
For a site to get long term free traffic from the search
engines. Understanding of website linking strategies needs
to be applied. This strategy needs to fit with your
business model and must be sustainable over time. Traffic
from some links, takes time to develop.
At this time, Google owns the `search engine' playing field
for traffic. The majority of webmasters approach a linking
strategy purely for SEM (Search Engine Marketing). More
links to a site is a key when looking to get found in Google
The overall goal should be traffic results based, not
purely for search engines.
Links can take anything up to six months to show up. An
example that would help indirectly with search marketing
would be Wikipedia.
This free online library allows edits to apply external
links to the bottom its pages. The site has a many million
pages and a vast amount of traffic
Now Wikipedia has applied the `no follow' HTML tag on its
external page links to stop it being abused by some
webmasters. This can be seen on any site using this
process, by the following steps:
1. Highlight the link by left mouse and holding 2. Right
mouse the link and look at the properties.
The text "Nofollow" can be seen in the properties
The no follow tag means Page Rank (or Reputation - PR) will
not be passed on to your site and Google will not count it
as a link. To Quote Wikipedia:
"nofollow" actually tells a search engine "Don't score this
link" rather than "Don't follow this link."
However many of the Wikipedia pages rank very high on
Google, and features as a trusted authority site which has
power in all search engines. So is likely to send traffic
which is really what you are looking for anyway.
At the same time, different engines treat these links
differently. In a recent interview with the Yahoo director
of search, they have stated that the link will be followed
to the site, however the details of the link will not be
passed on, simply that your site will be found.
There is an easy way to identify these types of links, if
you use the Web Browser, Firefox which I highly
recommended. It is a good alternative to Internet
Explorer as its very clean and easy to use.
It has an Search Engine Marketing add on which, when
installed and turned on, it will show you the no follow
links highlighted in red.
Also, while searching in Google, it will show a large
amount of information on links to the listings, age of the
site, alexa ranking etc.
Download it here:
http://tools.
Another method that has been used to acquire links, is that
of posting comments on blogs. This has resulted in a rash
of posting comments only for return links. Wordpress, one
of the most used blog open source software platforms, has
made all the comment links no follow in order to combat
this.
In conclusion, there are many effective linking strategies,
for marketing online at the same time the development of
goals with an overall plan for the development of these
goals should be applied.
About the Author:
Paul Easton is a Web site Link Marketing Expert, and the
owner of DigitalAwol.
which helps the small online business get traffic from
links. You can instantly get 20 High Quality Fre.e Links to
your website by visiting:
http://www.DigitalA
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