Title: Dog help Dog World: Free Website Linking strategies: Part Two
Author: Paul Easton
Dog help Dog World: Free Website Linking strategies: Part Two
Having effective Website Linking strategies creates new
paths of traffic, customers, lead generation, credibility
and trust to your site. The major search engines take this
into account, when listing your site.
At the same time for someone to link to your site, you need
to give a them reason why, a "what's in it for me" for the
site owner?
Ok, so now you need to tell me why I should link to your
site? Give me a reason, is it because you are good looking
;) or you like me very much (he begs on knees…)
One of the most common ways is that of the reciprocal
arrangement, the exchanging of links for mutual benefit- A
proven effective way to gain links and should form a part
of any low cost linking strategy.
Another method is the affiliate arrangement, where you
compensate me for my sales I create at your site. If done
correctly a very profitable way as it creates a commission
only sales force.
This is one of the most effective Website Linking
strategies available and responsible for millions in sales
every day.
The value arrangement- This is when you have the largest
arrangement of items, information and help for my
marketplace. A large pet site with articles, products and
classifieds would form this model or a free webmaster tool
you let me use.
The entertainment arrangement- This is for the sites that
provide me with entertainment which then encourages others
to share and use the content. The current example of this
would be You tube.
The Free arrangement –This is where the site provides a
free tool or software item, for webmasters to use and links
are built into that tool when its in use. The best example
of this would be a site that provides free webmaster tools
like bravenet.com .
In exchange for the easy to use tool, the program has a
build in link back to the provider of the tool.
At the same time, very few sites encourage or make it easy,
internal or deep linking, which is the linking to internal
pages. For example a good article on a pet site should
include, link to this article and provide the easy paste,
html required to simply copy and paste the link on another
site.
Some do have a "link to us" page, which is a start. Still
the need for a reason needs to be employed for someone to
take action.
As another example, I know of a marketing campaign by a
software programmer who sells a product for webmasters
selling for $97.00. In exchange for a verified link on a
particular Page Rank on your site, he would give away a
free full working version of the product (could you do
this, with some planning?)
In conclusion, get creative and think outside the box. The
budget does not need to large to find a way of getting
others to link to you. A digital report or white paper, in
Adobe PDF format on a particular focused problem can
encourage others to link to you.
There are many effective linking strategies for marketing
online at the same time, look at the reason why they should
link to you, give them a good reason for them to take
action.
It has to be of exceptional quality and value –over deliver
and you will have visitors pouring in. Under deliver and it
becomes….ho hum…(he yawns…)
About the Author:
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Paul Easton is a Web site Link Marketing Expert, and the
owner of DigitalAwol.
helps the small online business get traffic from links. You
can instantly get 20 High Quality Fre.e Links to your
website by visiting:
http://www.DigitalA
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